Charts › Stocked
No K-beauty brand appears in
all 19 observed channel samples.
Repeated chart presence shows how widely a brand is surfacing across the market. Of 378 brands, only 2 appear in 8 samples.
AmazonChart presence, not audited distribution. A count increases only when a product appears in a channel's weekly ranking sample. Ranking basis and sample depth differ.
Total brands
378
2026-W38
Widest reach
14/19
Anua
1 channel only
258
68% — long tail
🇰🇷 Korea-only
37
63% of Korean brands
Reach map
where each brand charts, and how high — darker = stronger rank
| Brand | ch | | Oli | Sok | Ohl | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| #1Anua | 14 | 3 | 2 | 56 | 54 | 8 | 15 | 1 | 5 | 54 | 21 | 6 | 15 | 12 | 4 | |||||
| #2Dr. Althea | 12 | 4 | 37 | 22 | 1 | 7 | 6 | 1 | 15 | 31 | 1 | 3 | 10 | |||||||
| #3BIODANCE | 12 | 14 | 8 | 8 | 40 | 6 | 87 | 30 | 90 | 11 | 85 | 22 | 1 | |||||||
| #4medicube | 10 | 27 | 68 | 1 | 28 | 16 | 14 | 20 | 1 | 14 | 5 | |||||||||
| #5Beauty of Joseon | 9 | 15 | 71 | 8 | 23 | 28 | 2 | 11 | 13 | 17 | ||||||||||
| #6ROUNDLAB | 8 | 27 | 18 | 19 | 14 | 13 | 8 | 16 | 8 | |||||||||||
| #7celimax | 8 | 8 | 15 | 66 | 61 | 84 | 3 | 23 | 10 | |||||||||||
| #8AESTURA | 7 | 24 | 5 | 1 | 79 | 66 | 14 | 1 | ||||||||||||
| #9COSRX | 7 | 2 | 9 | 13 | 48 | 35 | 44 | 88 | ||||||||||||
| #10numbuzin | 7 | 17 | 62 | 79 | 84 | 31 | 28 | 22 | ||||||||||||
| #11ETUDE | 7 | 94 | 51 | 83 | 13 | 69 | 28 | 23 | ||||||||||||
| #12Haruharu Wonder | 6 | 12 | 42 | 47 | 14 | 6 | 32 | |||||||||||||
| #13SKIN1004 | 6 | 53 | 79 | 21 | 5 | 12 | 16 | |||||||||||||
| #14Arencia | 6 | 28 | 49 | 73 | 73 | 64 | 8 | |||||||||||||
| #15S.NATURE | 5 | 6 | 6 | 10 | 27 | 4 |
top 5%top 10%top 20chartingnot on channel · number = rank in that channel
Channel reach distribution
Filter three ways — by how many shelves a brand sits on, by brand, or by retailer.
Widest-reaching brands
by channel count — with rank and sample size, because shelves aren't the same size
#1
Anua
score 76
14 channels
top 20 in 10
#2
Dr. Althea
score 71
12 channels
top 20 in 9
#3
BIODANCE
score 64
12 channels
top 20 in 6
#4▲1
medicube
score 61
10 channels
top 20 in 7
#5▼1
Beauty of Joseon
score 57
9 channels
top 20 in 6
#6
ROUNDLAB
score 55
8 channels
top 20 in 7
#7
celimax
score 50
8 channels
top 20 in 4
#8
AESTURA
score 48
7 channels
top 20 in 4
#9
COSRX
score 46
7 channels
top 20 in 3
#10
numbuzin
score 42
7 channels
top 20 in 1
#11▲1
ETUDE
score 41
7 channels
top 20 in 1
#12▼1
Haruharu Wonder
score 45
6 channels
top 20 in 3
#13▲6
SKIN1004
score 43
6 channels
top 20 in 3
#14▼1
Arencia
score 38
6 channels
top 20 in 1
#15
S.NATURE
score 46
5 channels
top 20 in 4
#16
Purito
5 channels
top 20 in 3
#17
beplain
score 44
5 channels
top 20 in 4
#18
Torriden
score 42
5 channels
top 20 in 4
#19▲1
La Roche-Posay
5 channels
top 20 in 2
#20▲1
SOME BY MI
score 32
5 channels
top 20 in 0
#21▼7
MEDIHEAL
4 channels
top 20 in 3
#22▲1
PanOxyl
4 channels
top 20 in 3
#23▲1
LANEIGE
4 channels
top 20 in 2
#24▲4
WELLAGE
score 33
4 channels
top 20 in 2
#25
goodal
score 33
4 channels
top 20 in 1
#26▲1
AXIS-Y
4 channels
top 20 in 1
#27▲3
BIOHEAL BOH
score 33
4 channels
top 20 in 1
#28▼2
MANYO
4 channels
top 20 in 1
#29
EQQUALBERRY
4 channels
top 20 in 0
#30▲17
Abib
4 channels
top 20 in 0
#31▲1
mixsoon
4 channels
top 20 in 1
#32▼1
rom&nd
score 29
4 channels
top 20 in 0
#33▼11
Skin 1004 - Madagascar
3 channels
top 20 in 3
#34▼1
The Ordinary
3 channels
top 20 in 3
#35▲5
JUNGSAEMMOOL
3 channels
top 20 in 3
#36▲7
REJURAN
3 channels
top 20 in 2
#37▼3
UNOVE
3 channels
top 20 in 2
#38▼3
d'Alba
3 channels
top 20 in 2
#39▲161
SKINFOOD
3 channels
top 20 in 1
#41▼2
Dr.Jart+
3 channels
top 20 in 2
#42▼6
Centellian24
3 channels
top 20 in 1
#45▲1
TIRTIR
3 channels
top 20 in 2
#48▲10
ongredients
3 channels
top 20 in 0
#50▲3
Peter Thomas Roth
3 channels
top 20 in 0
#51
CLIO
3 channels
top 20 in 0
#52▲3
VT Cosmetics
3 channels
top 20 in 1
#53▲6
lilybyred
3 channels
top 20 in 0
#54▲3
YUNJAC
3 channels
top 20 in 0
#57▲5
Advanced Clinicals
2 channels
top 20 in 2
#62▲10
FOODOLOGY
2 channels
top 20 in 1
#70▲118
makeprem
2 channels
top 20 in 1
#74▲4
WAKEMAKE
2 channels
top 20 in 1
#77▲2
Kiehl's Since 1851
2 channels
top 20 in 1
#80▲4
Timeless Skin Care
2 channels
top 20 in 1
#85▼29
Fillimilli
2 channels
top 20 in 0
#86▲5
freshian
2 channels
top 20 in 1
#88▲16
peripera
2 channels
top 20 in 0
#91▲189
Alternative stereo
2 channels
top 20 in 0
#93▲253
OSULLOC
2 channels
top 20 in 1
#94▼14
so natural
2 channels
top 20 in 1
#95▲260
CHASIN' RABBITS
2 channels
top 20 in 1
#99▼45
ILLIYOON
2 channels
top 20 in 0
#101▲198
DELIGHT PROJECT
2 channels
top 20 in 0
#104▼6
MUZIGAE MANSION
2 channels
top 20 in 0
#105▼6
CENTELLIAN 24 Madeca
2 channels
top 20 in 1
#106▼4
Holika Holika
2 channels
top 20 in 0
#107▲219
THE FACE SHOP
2 channels
top 20 in 0
#109▼8
Anastasia Beverly Hills
2 channels
top 20 in 0
#114▼8
too cool for school
2 channels
top 20 in 0
#118▲200
dasique
2 channels
top 20 in 0
#120▼9
Mise-en-scene
2 channels
top 20 in 0
#129▼7
Equate Deep Cleaning Astringent
1 channels
top 20 in 1
#148▼9
Hydrating. Pore Perfecting
score 32
1 channels
top 20 in 1
#150▼8
Equate Resurfacing Retinol Face
1 channels
top 20 in 1
#200▼2
InstaSkincare Hyaluronic Acid
1 channels
top 20 in 0
#203▲1
Image Skincare ILUMA Intense
1 channels
top 20 in 0
#224▼1
IMAGE Skincare AGELESS+
score 24
1 channels
top 20 in 0
#226▼1
BEAUTY.lab Vitamin C Brightening
1 channels
top 20 in 0
#230▼1
Nutrafol Women's Balance
score 23
1 channels
top 20 in 0
#231▼1
NutriBiotic Advanced Skin Care
1 channels
top 20 in 0
#233▼1
BEAUTY.lab Hydrolipid Barrier
1 channels
top 20 in 0
#237▼1
Centella Tone Brightening
score 22
1 channels
top 20 in 0
#254▼2
Womaness Fountain of Glow
score 21
1 channels
top 20 in 0
#257▼2
IMAGE Skincare PRO IENHANCE
1 channels
top 20 in 0
#267▼1
California Gold Nutrition
score 19
1 channels
top 20 in 0
#280▼4
Equate Firming Night Cream
score 17
1 channels
top 20 in 0
#305▲3
Fenty Beauty by Rihanna
score 13
1 channels
top 20 in 0
#307▲3
VALJEAN LABS Morning Glow
score 13
1 channels
top 20 in 0
#311▲3
IMAGE Skincare BIOME+ Dew
score 13
1 channels
top 20 in 0
#314▲1
BEAUTY.lab Moisturizing &
score 12
1 channels
top 20 in 0
#323
MAD Skincare C4 Intensiv
score 12
1 channels
top 20 in 0
#328▲3
Earth Science Aloe Vera
score 11
1 channels
top 20 in 0
#330▲3
BEAUTY.lab Smoothing Serum
score 11
1 channels
top 20 in 0
🇰🇷 Brands only in Korea
On Olive Young Korea's chart but absent from all US channels we track
WELLAGEJUNGSAEMMOOLUNOVEd'AlbaSKINFOODCLIOlilybyredYUNJACmakepremWAKEMAKEDr.GHERAFillimillifreshianperiperaAlternative stereoso naturalCHASIN' RABBITSlilyeveDELIGHT PROJECTHolika Holikailsofweetoo cool for schooldasiqueMise-en-sceneLagomCAREPLUSBiodermaMENOKINFATIONHANYULBlanc NatureAROMATICAPHYSIOGELJOHNSON'Shince
Note. Absent from a channel = absent from our weekly top-ranking sample, not from that channel's full catalog.
Sample depth is not equal. Channels sample between top 20 and top 195 this week, so "number of channels" alone overstates reach. A brand in a top-24 shelf cleared a much smaller gate than one in a top-195 shelf — that is why we show #rank/sample for every placement, and top 20, the one threshold every channel can be compared on.
Source. 19 observed channels archived by kbeautytmi, 2026-W38.
Sample depth is not equal. Channels sample between top 20 and top 195 this week, so "number of channels" alone overstates reach. A brand in a top-24 shelf cleared a much smaller gate than one in a top-195 shelf — that is why we show #rank/sample for every placement, and top 20, the one threshold every channel can be compared on.
Source. 19 observed channels archived by kbeautytmi, 2026-W38.