Charts › Reddit

Charts tell you what sells.
Reddit tells you what people say.

Every day we collect K-beauty and skincare subreddits and join them against our chart brands. The most interesting place is where opinion and sales diverge.

Posts read
410
unique, 7-day window
Subreddits
24
K-beauty · skincare
K-beauty brands named
37
of 81 chart brands
Updated
Daily
09:20 KST
What Reddit said about K-beauty this week

Reddit buzz × the US shelf — the one comparison only we can make

Plenty of trackers count what Reddit is saying. Almost none can set it against a fresh reading of the actual US shelf, the same week — because that means collecting both. Here is every K-beauty brand this week placed by Reddit buzz against the mainstream best-seller slots it really holds. The forum darlings (loud, no shelf) and the quiet shelf winners (stocked, barely discussed) are the story neither a buzz feed nor a shelf snapshot can tell alone.
Scatter of K-beauty brands by Reddit buzz versus US mainstream shelf slots this week — forum darlings hold zero shelf slots while quiet shelf winners like Anua and medicube are barely discussed
K-beauty co-mention network — which brands Reddit compares against each other this week

Exit signals — who's leaving whom

The co-mention map above is undirected — it shows brands weighed together, not which way anyone moved. This next read is directional: posters who said, in their own words, that they switched from one Korean brand to another. This week we read 410 posts, 36 talked about switching or quitting something, and 0 cleared the bar of a verified Korean-to-Korean move. A move is one person's decision, not a sales figure — and zero is a real answer.
Exit-signal detection — how many Reddit posts this week described a verified switch from one Korean brand to another

Who Reddit actually named

7 collection days (2026-09-05 – 2026-09-13) · 410 unique posts. Each post counts once per brand no matter how many days it stays hot. Ranked on unprompted mentions only — a subreddit raised the brand itself. Anything that surfaced through our own search wording is listed below, unranked, because that wording is our choice, not Reddit's.
K-beauty37 brands named
PURITO 17
10+4 via our search · not ranked
with La Roche-Posay3CeraVe3SKIN10043
SKIN1004 14
8+13 via our search · not ranked
with PURITO3Isntree2CeraVe2
COSRX 7
5+16 via our search · not ranked
with CeraVe3MOISTURIZING2La Roche-Posay2
Isntree 6
4+3 via our search · not ranked
with numbuzin2PURITO2SKIN10042
Beauty of Joseon 5
4+17 via our search · not ranked
with La Roche-Posay3KLAIRS1Neutrogena1
ROUND LAB 5
4+9 via our search · not ranked
with Dr. Althea2Mighty2PURITO2
Dr. Althea 5
4+2 via our search · not ranked
with Mighty2PURITO2ROUND LAB2
haruharu wonder 4
3+10 via our search · not ranked
with ETUDE1BYOMA1SKIN10041
Torriden 4
3+2 via our search · not ranked
with S.NATURE3Dr. Althea2Mighty2
numbuzin 4
3+2 via our search · not ranked
with Isntree2PURITO2Beauty of Joseon1
medicube 3
3+2 via our search · not ranked
with COSRX2CeraVe1Biore1
KLAIRS 3
2+19 via our search · not ranked
with Beauty of Joseon1La Roche-Posay1Neutrogena1
TIRTIR 3
2+5 via our search · not ranked
with Dermalogica1La Roche-Posay1PURITO1
AESTURA 3
2+2 via our search · not ranked
with La Roche-Posay1OLEHENRIKSEN1Paula's Choice1
S.NATURE 3
2
with Torriden3Dr. Althea2Mighty2
mixsoon 2
2+10 via our search · not ranked
with Anastasia Beverly Hills1Dermalogica1Estée Lauder1
ETUDE 2
2+8 via our search · not ranked
with SKIN10041haruharu wonder1
MISSHA 2
2
with PURITO1Isntree1JUMISO1
Dr. Jart+ 2
2+1 via our search · not ranked
with Aveeno1Dermalogica1Biore1
LANEIGE 2
2+11 via our search · not ranked
with BYOMA1Estée Lauder1Garnier1
+ 17 more named once or twice
said unprompted — the only thing rankedsubreddits it reachedBoth columns share one scale — the gap is the point.

Named together

Brand pairs that appeared in the same post. 72 of 410 posts named two or more chart brands, producing 284 distinct pairs. Being named together is not a ranking — it is how the conversation groups brands, whether as alternatives, as a routine, or as a comparison. Under each pair we put where those two actually sit on the shelf — retail reach rank, shelf count, and and, where there was one, the brand's largest product rank move on a single channel — not a move in the reach rank itself. Opinion and shelf rarely line up, and that is the useful part.
CeraVe Cetaphil #43 · 3 shelves·#73 · 2 shelves 5
CeraVe Vanicream #43 · 3 shelves·#64 · 2 shelves 5
CeraVe La Roche-Posay #43 · 3 shelves·#19 · 5 shelves▼8 Stylevana 4
CeraVe MOISTURIZING #43 · 3 shelves·#317 · 1 shelves 4
Beauty of Joseon La Roche-Posay #5 · 9 shelves▼41 Stylevana·#19 · 5 shelves▼8 Stylevana 3
La Roche-Posay PURITO #19 · 5 shelves▼8 Stylevana·#16 · 5 shelves▲7 YesStyle 3
Cetaphil La Roche-Posay #73 · 2 shelves·#19 · 5 shelves▼8 Stylevana 3
S.NATURE Torriden #15 · 5 shelves▲1 Hwahae Global·#18 · 5 shelves▼65 Olive Young Global 3
CeraVe PURITO #43 · 3 shelves·#16 · 5 shelves▲7 YesStyle 3
CeraVe COSRX #43 · 3 shelves·#9 · 7 shelves 3
La Roche-Posay MOISTURIZING #19 · 5 shelves▼8 Stylevana·#317 · 1 shelves 3
CeraVe Paula's Choice #43 · 3 shelves·#100 · 2 shelves 3
PURITO SKIN1004 #16 · 5 shelves▲7 YesStyle·#13 · 6 shelves▼44 Olive Young Global 3
COSRX MOISTURIZING #9 · 7 shelves·#317 · 1 shelves 2
Not ranked — 33 brands appeared only because we searched for them
THE FACE SHOP14Arencia9beplain8BIODANCE8April Skin8Primera8TOCOBO8Centellian248Heimish8CENTELLIAN 24 Madeca8UNLEASHIA7MILK MAKEUP6Sulwhasoo6ILLIYOON3Clinique3Nizoral3Body Lotion2rhode2BEYOND2L'Oreal Paris2Glow Recipe2ONGREDIENTS1Ownist1Vinoperfect1
Our query wording decides what shows up here, so counting it would be measuring ourselves. Kept visible on purpose — a brand landing here is a signal that Reddit is not talking about it unprompted.

Subreddits we collect

Today's posts

by hot
1
r/search:sensitive skin toner
7
r/acne
9
r/search:azulene
10
r/search:azulene
14
r/fungalacne
19
r/search:azulene
20
r/search:azulene
22
r/search:guaiazulene
23
r/search:guaiazulene
25
r/search:guaiazulene
26
r/search:guaiazulene
30
r/EuroSkincare
31
r/SkincareAddictionUK
34
r/AsianBeautyAdvice
35
r/tretinoin
37
r/search:guaiazulene
42
r/search:sensitive skin toner
48
r/search:sensitive skin toner
49
r/search:barrier repair
50
r/search:barrier repair
51
r/search:barrier repair
52
r/search:sensitive skin toner
55
r/koreanskincare
59
r/tretinoin
60
r/EuroSkincare
69
r/search:vitamin c sensitive skin
72
r/search:peptide serum
74
r/acne
75
r/SkincareAddictionUK
77
r/search:korean toner
Note. Reddit is opinion, not sales. Mentions ≠ units sold. Ranking uses only what a subreddit raised on its own; brands that surfaced solely through our own search queries are listed separately and never ranked, because the query wording is our choice, not Reddit's. Each post counts once per brand no matter how many days it stays hot, so a long-running thread cannot inflate a brand. Brands whose names are ordinary English words are only counted when the post also shows a product context, so a few are undercounted rather than guessed at. A brand counts only when its name appears as a whole word in the title or body — substring matching produces false positives. Brands whose names are ordinary English words are counted only when the post also shows a product context, so a handful are undercounted rather than guessed at. This is a sample of hot posts across 24 sources, not all of Reddit.
Window. 7 collection days spanning 9 calendar days (2026-09-05 – 2026-09-13); 410 unique posts out of 530 daily readings, because a post that stays hot is read again but counted once.
Source. Reddit public feeds, collected daily by kbeautytmi. Latest run 2026-09-13.