Charts › Reddit
Charts tell you what sells.
Reddit tells you what people say.
Every day we collect K-beauty and skincare subreddits and join them against our chart brands. The most interesting place is where opinion and sales diverge.
Posts read
2623
unique, 7-day window
Subreddits
19
K-beauty · skincare
K-beauty brands named
89
of 182 chart brands
Updated
Daily
09:20 KST
Reddit buzz × the US shelf — the one comparison only we can make
Plenty of trackers count what Reddit is saying. Almost none can set it against a fresh reading of the actual US shelf, the same week — because that means collecting both. Here is every K-beauty brand this week placed by Reddit buzz against the mainstream best-seller slots it really holds. The forum darlings (loud, no shelf) and the quiet shelf winners (stocked, barely discussed) are the story neither a buzz feed nor a shelf snapshot can tell alone.
Exit signals — who's leaving whom
The co-mention map above is undirected — it shows brands weighed together, not which way anyone moved.
This next read is directional: posters who said, in their own words, that they switched from one Korean brand to another.
This week we read 2,623 posts, 178 talked about switching or quitting something, and 0 cleared the bar of a verified Korean-to-Korean move.
A move is one person's decision, not a sales figure — and zero is a real answer.
What the posts are about
Every unprompted post in the window, sorted into one type by the words it uses — not by how anyone feels.
2,520 posts. One week is not a trend; read a type's share against its own run of weeks.
General 67.5% 1700Crisis / safety 17.4% 439Switching 3.6% 90Price 11.5% 291
SKIN100454 posts
33.3% crisis
Anua47 posts
34% crisis
Medicube31 posts
22.6% crisis
PURITO31 posts
25.8% crisis
Beauty of Joseon30 posts
30% crisis
Dr.Althea29 posts
20.7% crisis
COSRX27 posts
29.6% crisis
AESTURA26 posts
26.9% crisis
Korean brands with five or more unprompted posts. A brand's crisis share often comes from routines that name several products at once — the post may not blame that brand.
Post type is a keyword rule, one type per post, checked in this order: Crisis/Safety (breakouts, irritation, burning, reactions) → Switching (alternatives, dupes, "instead of", "vs") → Price (prices, deals, "worth it") → General. It describes what a post is asking about, not how anyone feels, and it reads titles plus the first part of each post. Search-query and resale posts are left out.
Who Reddit actually named
7 collection days
(2026-11-05 – 2026-11-11) · 2623 unique posts.
Each post counts once per brand no matter how many days it stays hot.
Ranked on unprompted mentions only — a subreddit raised the brand itself. Anything that surfaced
through our own search wording is listed below, unranked, because that wording is our choice, not Reddit's.
K-beauty89 brands named
+ 69 more named once or twice
What they're up against57 non-Korean brands
+ 47 more
said unprompted — the only thing rankedsubreddits it reachedBoth columns share one scale — the gap is the point.
Named together
Brand pairs that appeared in the same post.
353 of 2623 posts named two or more chart brands,
producing 1013 distinct pairs. Being named together is not a ranking — it is how the
conversation groups brands, whether as alternatives, as a routine, or as a comparison.
Under each pair we put where those two actually sit on the shelf — retail reach rank, shelf count, and
and, where there was one, the brand's largest product rank move on a single channel — not a move in the
reach rank itself. Opinion and shelf rarely line up, and that is the useful part.
CeraVe
↔ La Roche-Posay
#44 · 3 shelves·#14 · 6 shelves
22
CeraVe
↔ The Ordinary
#44 · 3 shelves·#22 · 5 shelves
16
La Roche-Posay
↔ Vanicream
#14 · 6 shelves·#25 · 4 shelves
9
CeraVe
↔ Neutrogena
#44 · 3 shelves·#48 · 3 shelves
7
Glow Recipe
↔ RE:CIPE
#107 · 2 shelves·not on our shelves
7
Anua
↔ La Roche-Posay
#1 · 14 shelves▼13 YesStyle·#14 · 6 shelves
6
Not ranked — 5 brands appeared only because we searched for them
KLAIRS6Holika Holika1NOW Foods1Badger1Then I Met You1
Our query wording decides what shows up here, so counting it would be measuring ourselves.
Kept visible on purpose — a brand landing here is a signal that Reddit is not talking about it unprompted.
Subreddits we collect
Today's posts
by hot
4
r/koreanskincare
11-11
6
11-11
13
11-11
15
r/30PlusSkinCare
11-11
25
r/30PlusSkinCare
11-11
33
r/SkincareAddiction
11-11
38
r/SkincareAddiction
11-11
41
r/SkincareAddiction
11-11
42
r/SkincareAddiction
11-11
46
r/SkincareAddiction
11-11
55
r/SkincareAddiction
11-11
57
r/Sephora
11-11
64
11-11
72
11-11
82
11-11
107
11-11
141
11-11
143
r/SkincareAddiction
145
147
r/koreanskincare
151
r/SkincareAddiction
159
r/SkincareAddiction
162
167
r/KoreanBeauty
171
r/koreanskincare
176
r/AsianBeautyAdvice
195
r/SkincareAddiction
210
213
Does using products for hyperpigmentation work to even skin tone in areas without hyperpigmentation?
r/Hyperpigmentation
215
r/SkincareAddiction
Note. Reddit is opinion, not sales. Mentions ≠ units sold. Ranking uses only what a subreddit raised on its own; brands that surfaced solely through our own search queries are listed separately and never ranked, because the query wording is our choice, not Reddit's. Each post counts once per brand no matter how many days it stays hot, so a long-running thread cannot inflate a brand. Brands whose names are ordinary English words are only counted when the post also shows a product context, so a few are undercounted rather than guessed at. A brand counts only when its name appears as a whole word in the title or body —
substring matching produces false positives. Brands whose names are ordinary English words are counted only when
the post also shows a product context, so a handful are undercounted rather than guessed at.
This is a sample of hot posts across 19 sources, not all of Reddit.
Window. 7 collection days spanning 7 calendar days (2026-11-05 – 2026-11-11); 2623 unique posts out of 2800 daily readings, because a post that stays hot is read again but counted once.
Source. Reddit public feeds, collected daily by kbeautytmi. Latest run 2026-11-11.
Window. 7 collection days spanning 7 calendar days (2026-11-05 – 2026-11-11); 2623 unique posts out of 2800 daily readings, because a post that stays hot is read again but counted once.
Source. Reddit public feeds, collected daily by kbeautytmi. Latest run 2026-11-11.