Charts › Reddit
Charts tell you what sells.
Reddit tells you what people say.
Every day we collect K-beauty and skincare subreddits and join them against our chart brands. The most interesting place is where opinion and sales diverge.
Posts read
410
unique, 7-day window
Subreddits
24
K-beauty · skincare
K-beauty brands named
37
of 81 chart brands
Updated
Daily
09:20 KST
Reddit buzz × the US shelf — the one comparison only we can make
Plenty of trackers count what Reddit is saying. Almost none can set it against a fresh reading of the actual US shelf, the same week — because that means collecting both. Here is every K-beauty brand this week placed by Reddit buzz against the mainstream best-seller slots it really holds. The forum darlings (loud, no shelf) and the quiet shelf winners (stocked, barely discussed) are the story neither a buzz feed nor a shelf snapshot can tell alone.
Exit signals — who's leaving whom
The co-mention map above is undirected — it shows brands weighed together, not which way anyone moved.
This next read is directional: posters who said, in their own words, that they switched from one Korean brand to another.
This week we read 410 posts, 36 talked about switching or quitting something, and 0 cleared the bar of a verified Korean-to-Korean move.
A move is one person's decision, not a sales figure — and zero is a real answer.
Who Reddit actually named
7 collection days
(2026-09-05 – 2026-09-13) · 410 unique posts.
Each post counts once per brand no matter how many days it stays hot.
Ranked on unprompted mentions only — a subreddit raised the brand itself. Anything that surfaced
through our own search wording is listed below, unranked, because that wording is our choice, not Reddit's.
K-beauty37 brands named
+ 17 more named once or twice
What they're up against31 non-Korean brands
+ 21 more
said unprompted — the only thing rankedsubreddits it reachedBoth columns share one scale — the gap is the point.
Named together
Brand pairs that appeared in the same post.
72 of 410 posts named two or more chart brands,
producing 284 distinct pairs. Being named together is not a ranking — it is how the
conversation groups brands, whether as alternatives, as a routine, or as a comparison.
Under each pair we put where those two actually sit on the shelf — retail reach rank, shelf count, and
and, where there was one, the brand's largest product rank move on a single channel — not a move in the
reach rank itself. Opinion and shelf rarely line up, and that is the useful part.
CeraVe
↔ La Roche-Posay
#43 · 3 shelves·#19 · 5 shelves▼8 Stylevana
4
CeraVe
↔ MOISTURIZING
#43 · 3 shelves·#317 · 1 shelves
4
Beauty of Joseon
↔ La Roche-Posay
#5 · 9 shelves▼41 Stylevana·#19 · 5 shelves▼8 Stylevana
3
La Roche-Posay
↔ PURITO
#19 · 5 shelves▼8 Stylevana·#16 · 5 shelves▲7 YesStyle
3
Cetaphil
↔ La Roche-Posay
#73 · 2 shelves·#19 · 5 shelves▼8 Stylevana
3
La Roche-Posay
↔ MOISTURIZING
#19 · 5 shelves▼8 Stylevana·#317 · 1 shelves
3
CeraVe
↔ Paula's Choice
#43 · 3 shelves·#100 · 2 shelves
3
COSRX
↔ MOISTURIZING
#9 · 7 shelves·#317 · 1 shelves
2
Not ranked — 33 brands appeared only because we searched for them
THE FACE SHOP14Arencia9beplain8BIODANCE8April Skin8Primera8TOCOBO8Centellian248Heimish8CENTELLIAN 24 Madeca8UNLEASHIA7MILK MAKEUP6Sulwhasoo6ILLIYOON3Clinique3Nizoral3Body Lotion2rhode2BEYOND2L'Oreal Paris2Glow Recipe2ONGREDIENTS1Ownist1Vinoperfect1
Our query wording decides what shows up here, so counting it would be measuring ourselves.
Kept visible on purpose — a brand landing here is a signal that Reddit is not talking about it unprompted.
Subreddits we collect
r/SkincareAddiction 8r/search:guaiazulene 8r/koreanskincare 5r/Rosacea 5r/search:azulene 5r/search:korean toner 5r/SkincareAddictionUK 5r/tretinoin 5r/search:sensitive skin toner 4r/search:barrier repair 4r/search:peptide serum 4r/EuroSkincare 3r/search:vitamin c sensitive skin 3r/30PlusSkinCare 3r/acne 2r/eczema 2r/fungalacne 2r/AusSkincare 1r/45PlusSkincare 1r/AsianBeautyAdvice 1r/Ulta 1r/KoreanBeauty 1r/AsianBeauty 1r/Hyperpigmentation 1
Today's posts
by hot
3
r/search:barrier repair
12
r/search:korean toner
13
r/search:korean toner
15
r/AusSkincare
17
r/search:guaiazulene
18
r/search:guaiazulene
21
36
r/SkincareAddictionUK
38
r/search:vitamin c sensitive skin
43
r/SkincareAddiction
45
r/koreanskincare
62
r/search:vitamin c sensitive skin
67
r/koreanskincare
79
r/tretinoin
80
r/SkincareAddiction
Note. Reddit is opinion, not sales. Mentions ≠ units sold. Ranking uses only what a subreddit raised on its own; brands that surfaced solely through our own search queries are listed separately and never ranked, because the query wording is our choice, not Reddit's. Each post counts once per brand no matter how many days it stays hot, so a long-running thread cannot inflate a brand. Brands whose names are ordinary English words are only counted when the post also shows a product context, so a few are undercounted rather than guessed at. A brand counts only when its name appears as a whole word in the title or body —
substring matching produces false positives. Brands whose names are ordinary English words are counted only when
the post also shows a product context, so a handful are undercounted rather than guessed at.
This is a sample of hot posts across 24 sources, not all of Reddit.
Window. 7 collection days spanning 9 calendar days (2026-09-05 – 2026-09-13); 410 unique posts out of 530 daily readings, because a post that stays hot is read again but counted once.
Source. Reddit public feeds, collected daily by kbeautytmi. Latest run 2026-09-13.
Window. 7 collection days spanning 9 calendar days (2026-09-05 – 2026-09-13); 410 unique posts out of 530 daily readings, because a post that stays hot is read again but counted once.
Source. Reddit public feeds, collected daily by kbeautytmi. Latest run 2026-09-13.