Which K-beauty brands are on the most observed shelves?
Count of live channel ranking samples containing each brand.
This week › Visual stories
KBEAUTYTMI VISUAL DESK · 2026-W38
One question.
One chart. One source.
Reusable, citation-ready visual stories built from our weekly retail archive. Every card states the market, scope, period and observed depth so a striking chart never outruns its evidence.
Publishing ruleHeadline = the question answeredMetric = one primary unit
Footer = source · period · scope · observed NPackshots identify products; they do not imply endorsement
Which skincare ingredients are heating fastest?
YoY US search growth when available; bubble area represents the labeled metric.
Hyaluronic Acid-4%
PDRN+424%
Madecassoside/Cica-1 slot gap
Ampoule1 slot gap
Collagen2 slot gap
Which retailers behave most like twins?
Shared brands as a percentage of the smaller observed shelf.
Which products made the sharpest climb?
Previous rank to current rank within the same channel.
MEDIHEALMEDIHEAL Toner Pad 100+100 Pads Double Set (+Portable Case) (6 Options)
#32#7
▲25 · Olive Young KRMEDIHEAL[Sanrio EDITION] MEDIHEAL Derma Serum 50ml*2ea (+smart grip) (2 Options)
#89#26
▲63 · Olive Young Globalongredients[Sanrio EDITION] ongredients Skin Barrier Calming Lotion EX 220ml Set (+30ml+HELLO KITTY Character Squishy)
#99#37
▲62 · Olive Young GlobalILLIYOONILLIYOON Ceramide Ato Lotion 334mL (Set/Single)
#98#40
▲58 · Olive Young GlobalLACTO-FITLACTO-FIT Probiotics Gold 30 Sticks Triple Set (90-day supply)
#100#51
▲49 · Olive Young Global12 repeatable story formats
Editorial question, chart grammar and minimum data contract
01
Retail Reach 10
Which brands occupy the most observed shelves?
- Visual
- Horizontal bar + brand mark
- Required fields
- brands, channel_count, week
- Cadence
- Weekly
02
Ingredient Heat
Which ingredients are gaining fastest in Korea?
- Visual
- Packed bubbles
- Required fields
- ingredient, search_volume, YoY, source period
- Cadence
- Monthly
03
Movers
Which products climbed fastest since last week?
- Visual
- Slope / dumbbell
- Required fields
- product_id, previous_rank, current_rank, channel
- Cadence
- Weekly
04
Channel Twins
Which stores share the most K-beauty brands?
- Visual
- Overlap bars / matrix
- Required fields
- channel pair, shared brands, smaller-shelf %
- Cadence
- Weekly
05
Just Landed
Where did a Korean chart hit appear next?
- Visual
- Stage flow / Sankey
- Required fields
- first_seen_kr, first_seen_us, retailer sequence
- Cadence
- Weekly
06
US Breakout Radar
Which US hit is likely to add another retailer?
- Visual
- Quadrant scatter
- Required fields
- rank velocity, retail reach, search growth, AI citations
- Cadence
- Weekly
07
Not Here Yet
Which Korean top products are absent from US samples?
- Visual
- Packshot ranking
- Required fields
- KR rank, product, brand, US observed absence
- Cadence
- Weekly
08
Reverse Gap
Which US K-beauty hits are barely visible in Korea?
- Visual
- Mirrored bars
- Required fields
- US slots/rank, KR slots/rank
- Cadence
- Weekly
09
Shelf Concentration
How much of a channel's Top 100 belongs to its top brands?
- Visual
- Pareto bars + cumulative line
- Required fields
- brand product count, share of Top 100
- Cadence
- Weekly
10
Price Ladder
Where does each retailer position K-beauty prices?
- Visual
- Box plot / beeswarm
- Required fields
- sale price, currency, category, channel
- Cadence
- Monthly
11
Signal vs Shelf
Is social or AI attention ahead of retail reach?
- Visual
- Four-quadrant scatter
- Required fields
- mentions/citations, channel_count, velocity
- Cadence
- Weekly
12
Ingredients
Which ingredients are heating, steady or cooling?
- Visual
- Calendar heatmap
- Required fields
- ingredient slots by week, search YoY
- Cadence
- Weekly
Non-negotiable labels. Market · chart scope · ranking basis · period · observed depth · collection method.
A missing rank means “not observed in this sample,” never “not sold.” Search growth, social mentions, AI citations and retail rank
must remain visibly separate signal types.