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Best K-beauty by category.

Every K-beauty product we track, sorted into skincare categories and ranked by kbeautytmi score — how widely it charts across our channels and how high it ranks. Not editor taste; the shelf, scored.

Where K-beauty wins the shelf

share of each category on 5 US mainstream shelves · 2026-W38

Toner pad 86% K-beauty · 6/7

medicube · mixsoon · BIODANCE · INNISFREEvsFirst Aid Beauty

Mask 70% K-beauty · 7/10

7 3

BIODANCE · medicube · Dr.Jart+ · PEACH & LILYvsgrace & stella · SEPHORA COLLECTION

Essence 50% K-beauty · 2/4

2 2

mixsoonvsrhode

Cream & Moisturizer 28% K-beauty · 13/46

13 33

medicube · Anua · Dieux · AESTURAvsVanicream · La Roche-Posay

Toner 27% K-beauty · 3/11

3 8

LANEIGE · Beauty of JoseonvsThe Ordinary · Good Molecules

Cleanser 24% K-beauty · 7/29

7 22

medicube · Sulwhasoo · Arencia · WhippedvsPanOxyl · CeraVe

Serum & Ampoule 23% K-beauty · 12/52

12 40

Meditherapy · medicube · celimax · AnuavsThe Ordinary · Good Molecules

Mist 17% K-beauty · 1/6

1 5

AnuavsL'Oreal Paris · Heritage Store

Eye care 15% K-beauty · 2/13

BIODANCE · Beauty of JoseonvsGood Molecules · CeraVe

Sunscreen 12% K-beauty · 2/17

INNISFREEvsLa Roche-Posay · EltaMD

Spot & Patch 0% K-beauty · 0/8

vsThe Ordinary · Hero Cosmetics

K-beauty brandseveryone elsebar = share of that category's charting slots

Share = K-beauty slots ÷ (K-beauty + non-K-beauty slots) in that category, on 5 US mainstream shelves. Of 407 rows observed, 262 had a brand we could read — only those are counted. Origin comes from our brand registry; unclassified brands are left out of the ratio. Chart presence, not audited sales.

Same category, same active — different origin

US mainstream (Amazon·Walmart·Target·Sephora·Ulta) · 2026-W38

Serum & Ampoule · PDRN

REJURAN

Rejuran Turnover Ampoule c-PDRN® 0.5% Renewing

#13 on sephora

↔

SeoulCeuticals

SeoulCeuticals PDRN and Vitamin C Serum, Korea

#18 on walmart

Serum & Ampoule · Madecassoside/Cica

Meditherapy

MEDITHERAPY Retinal Skin Booster Serum 5.07 fl

#17 on amazon

↔

SeoulCeuticals

SeoulCeuticals Korean Skin Care 97.5% Snail Mu

#19 on walmart

Serum & Ampoule · Retinol/Retinal

Meditherapy

MEDITHERAPY Retinal Skin Booster Serum 5.07 fl

#17 on amazon

↔

CeraVe

CeraVe Resurfacing Retinol Face Serum - 1 fl o

#22 on target

Serum & Ampoule · Niacinamide

Meditherapy

MEDITHERAPY Retinal Skin Booster Serum 5.07 fl

#17 on amazon

↔

Good Molecules

Good Molecules Niacinamide Serum - 10% Niacina

#2 on walmart

Cream & Moisturizer · Collagen

medicube

medicube - PDRN Pink Collagen Volume Multi Bal

#20 on ulta

↔

Lancôme

Rénergie Collagen+ Lift-Xtend Face Cream for F

#51 on ulta

Cream & Moisturizer · Barrier

medicube

medicube Jelly Cream with Collagen & Niacinami

#21 on amazon

↔

rhode

rhode Barrier Restore Cream Hydrating Daily Mo

#54 on sephora

A pair means both products sit in the same category, both name the same active in the product title, and they come from different origins. The active is read from the title, not an INCI list. This is not an efficacy comparison or a recommendation.

Sunscreen

56 ranked →

[Skin 1004 - Madagascar] Skin1004 Madagascar Centella Hyalu Cica Water Fit Sun Serum 50ml Spf50#3 on stylevana · 3 ch – 41score 2

[BIODANCE] INVISIBLE COLLAGEN PEPTIDE SUN FLUID 50ML#1 on cultbeauty · 2 ch ▲30 34score 3

[Beauty of Joseon] Relief Sun Aqua-fresh : Rice+B5 SPF50+ PA++++ 50ml#5 on stylevana · 2 ch ▼1 34score 4

[ROUNDLAB] ROUND LAB Birch Juice Moisturizing Sun Serum 50ml+50ml Set (+8ml)#18 on oliveyoung-us · 2 ch ▼1 32score 5

[Neogen] Day-Light Protection Airy Sunscreen#1 on sokoglam · 1 ch – 28score

Cleanser

78 ranked →

[ROUNDLAB] ROUND LAB - 1025 Dokdo Cleanser#14 on yesstyle · 3 ch – 41score 2

[Arencia] Fresh Green Rice Mochi Cleanser#28 on OY Global (WW) · 4 ch – 41score 3

[LANEIGE] Balance Mode Micro-foam Cleanser 250ml#8 on cultbeauty · 2 ch NEW 34score 4

[beplain] MUNG BEAN pH-BALANCED CLEANSING FOAM#3 on hwahae-global · 2 ch ▼1 33score 5

[AESTURA] Atobarrier 365 Cream 80ml Set (+Toner 25ml+Cleansing Foam 3g*3ea)#5 on Olive Young KR · 2 ch ▼1 33score

Mask

77 ranked →

[MEDIHEAL] Essential Mask Sheet 10ea Set (+1ea) (OY-Exclusive)#1 on Olive Young KR · 2 ch ▲1 36score 2

[BIODANCE] [Sanrio EDITION] BIODANCE Real Deep Mask 7 Sheets (+Sea Kelp 1 Sheet+Mouse Pad) (2 Options)#8 on Olive Young KR · 2 ch ▲2 34score 3

[medicube] PDRN Pink Collagen Gel Mask 4EA#16 on lookfantastic · 2 ch – 33score 4

[medicube] PDRN Pink Collagen Gel Mask#23 on skincupid · 2 ch ▲2 31score 5

[Torriden] [Upgraded] Torriden Dive In Low Molecular Hyaluronic Acid Mask 1ea#17 on Olive Young KR · 2 ch – 30score

Eye care

38 ranked →

[Beauty of Joseon] Revive Eye Serum : Ginseng + Retinal#13 on stylevana · 4 ch – 48score 2

[numbuzin] No.9 NAD+ Retinol Volumetox Eye Cream#22 on jolse · 2 ch – 30score 3

[Then I Met You] Snail Mucin Eye Cream#3 on sokoglam · 1 ch – 27score 4

[Dr.Jart+] Ceramidin Reusable Eye Patches#11 on cultbeauty · 1 ch ▲1 26score 5

[Heimish] Bulgarian Rose Water Hydrogel Eye Patch#12 on ohlolly · 1 ch ▲1 26score

Toner pad

33 ranked →

[MEDIHEAL] Toner Pad 100+100 Pads Double Set (+Portable Case) (6 Options)#2 on OY Global (WW) · 2 ch – 35score 2

[SKINFOOD] Carrot Carotene Calming Water Pad 60P Double Pack (+Carrot PDRN Pad 2P*3ea)#23 on OY Global (WW) · 2 ch ▲8 31score 3

[medicube] Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45%...#1 on amazon · 1 ch ▼1 28score 4 MEDIHEAL [MEDIHEAL] [7types] MEDIHEAL Toner Pad 100+100ct Double Set#2 on oliveyoung-us · 1 ch ▼1 28score 5 B Lab [B Lab] Essence Toner Pad 10ea25g#3 on jolse · 1 ch ▼1 27score

Toner

34 ranked →

[Pyunkang Yul] Essence Toner#3 on ohlolly · 2 ch – 32score 2

[numbuzin] No.9 NAD+ PDRN Glow Boosting Toner#28 on stylevana · 2 ch – 28score 3

[Anua] Heartleaf 77 Soothing Toner#4 on skincupid · 1 ch – 27score 4 S.NATURE [S.NATURE] AQUA OASIS TONER#4 on hwahae-global · 1 ch ▲2 27score 5

[I'M FROM] Rice Toner#5 on sokoglam · 1 ch – 27score

Essence

29 ranked →

[numbuzin] No.9 NAD Bio Lifting-sil Essence#31 on jolse · 4 ch – 41score 2

[Haruharu Wonder] Black Rice Probiotics Barrier Essence#27 on ohlolly · 2 ch – 29score 3

[Dr. Ceuracle] Vegan Kombucha Tea Essence#2 on ohlolly · 1 ch – 28score 4 cecith [cecith] WATERLOCK FIRST SERUM#6 on hwahae-global · 1 ch ▲1 27score 5

[COSRX] Advanced Snail 96 Mucin Power Essence#43 on yesstyle · 2 ch ▼1 27score

Serum & Ampoule

117 ranked →

[celimax] The Vita-A Retinal Shot Tightening Booster#3 on yesstyle · 5 ch – 58score 2

[Anua] Azelaic Acid 10 Hyaluron Redness Soothing Serum#5 on yesstyle · 4 ch – 50score 3

[Anua] Niacinamide 10 TXA 4 Serum#11 on yesstyle · 3 ch ▲1 38score 4

[Anua] PDRN HYALURONIC ACID CAPSULE 100 SERUM#15 on hwahae-global · 3 ch ▲1 37score 5

[Anua] [Sanrio EDITION] Anua PDRN Hyaluronic Capsule 100 Serum 30ml+30ml (2 Options)#2 on Olive Young KR · 2 ch ▲2 36score

Cream & Moisturizer

110 ranked →

[ETUDE] Soon Jung 2x Barrier Intensive Cream#13 on skincupid · 4 ch ▲1 45score 2

[S.NATURE] Aqua Squalane Moisturizing Cream 2.02 fl. oz.(60ml)#6 on Olive Young KR · 3 ch ▲3 43score 3

[Dr. Althea] 345 Relief Cream 50ml#1 on yesstyle · 3 ch – 42score 4

[Purito] SEOUL - Mighty Bamboo Panthenol Cream#4 on yesstyle · 3 ch – 42score 5

[Dr. Althea] 345 Relief Cream Mist Set (100ml+60ml)#7 on jolse · 3 ch ▼4 40score

Mist

13 ranked →

[Dr. Althea] Dr.althea Aqua Marine Jelly Mist 100ml#3 on lookfantastic · 2 ch ▲2 35score 2

[Anua] PDRN Hyaluronic Acid Hydrating Capsule Mist#29 on ulta · 3 ch ▼1 35score 3

[Anua] Exclusive PDRN Hyaluronic Acid Hydrating Capsule Mist 30ml#4 on cultbeauty · 1 ch NEW 27score 4

[Sioris] Time is Running Out Mist#5 on ohlolly · 1 ch – 27score 5

[medicube] Hypochlorous Acid Daily Facial Spray 125ml#5 on cultbeauty · 1 ch NEW 27score

Exfoliant & Peel

6 ranked →

[medicube] Hypochlorous Acid Body Peel Shot#7 on cultbeauty · 1 ch – 27score 2

[SOME BY MI] AHA-BHA-PHA 30 Days Clear Spot Patch (18 pcs)#25 on skincupid · 1 ch – 23score 3

[Neogen] Bio-Peel Gauze Peeling Lemon#30 on sokoglam · 1 ch – 22score 4

[Neogen] Bio-Peel Gauze Peeling Wine#36 on sokoglam · 1 ch – 21score 5

[Sioris] My Soft Grain Scrub#45 on ohlolly · 1 ch – 19score

Spot & Patch

11 ranked →

[COSRX] Acne Pimple Master Patch, 24 Patches#2 on iherb · 1 ch – 28score 2

[Anua] K-Pop Demon Hunters Ultra-Thin Spot Cover Patch - 28 Patches in Case#13 on cultbeauty · 1 ch – 25score 3

[COSRX] Acne Pimple Master Patch#13 on yesstyle · 1 ch – 25score 4

[SKIN1004] Spot Cover Patch#15 on yesstyle · 1 ch – 25score 5

[the klog] Soft Shield Pimple Patch#19 on sokoglam · 1 ch – 24score

The red number is the kbeautytmi score (0–100) — channel breadth (how many of our shelves it charts on, weighted most) + rank quality (how high it ranks where it appears). ▲▼ next to each = change in category position vs last week; NEW = first week in this category. Category is auto-derived from the product title. Chart presence, not audited sales. 2026-W38 snapshot.