e.l.f.
e.l.f.
0 following
e.l.f. charts in 2 US channels. Not on Olive Young Korea's chart.
Retail Reach RankChannel breadth first; ties break on average best product rank per channel.
Retail reach rank
#45
of 365 brands · score 35
Channels
3/19
on observed weekly charts
Best rank
#4
Walmart
Charted products
11
2026-W46
Where it charts
best rank in each channel this week · darker = stronger · 3 of 19 channels
top 3top 10top 20chartingnumber = rank in that channel
Chart record
earned automatically from the weekly archive · nothing here is editorial or for sale
🇺🇸
3 of 5 US majors
Amazon · Target · Walmart
🏬
Walmart
Top 10%
🥇
Top 50%
TikTok Shop
◷
Regular · 4wk
Walmart
3 of 5 US majors — held by 6 of 801 brands · Walmart Top 10% — held by 103 of 801 brands · Top 50% — held by 227 of 801 brands
Brand desk
✓
Claimednot yet
◨
Complete Profileempty
Is this your brand? On Amazon this week, e.l.f. sits at #24 — right next to The Ordinary. Shoppers and AI assistants see that shelf through this page, and right now it shows our auto-collected data: no official logo, approximate product images. Register to have it displayed properly: add your official logo, product images, description and store links, and unlock your full cross-channel ranking history.
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Where it was observed
click through to inspect the weekly ranking sample
Observed here means at least one e.l.f. product appeared in this channel's 2026-W46 ranking sample.
It does not prove full-catalog availability or a formal retail partnership.
Absent from observed sample: Olive Young · Olive Young US · Olive Young Global · Soko Glam · Ohlolly · Skin Cupid · Hwahae Global · YesStyle · Stylevana · Jolse · iHerb · Cult Beauty · LOOKFANTASTIC · Sephora · Ulta · TikTok Shop
Absent from our weekly top-ranking sample for that channel — not proof the product is unavailable there.
Absent from our weekly top-ranking sample for that channel — not proof the product is unavailable there.
Who it stands between
the products ranked directly above and below, on the same shelf
Amazon#24
#22·
—
Luxe Color Changing Foundation for Mature Skin, Colo
#23GL
The Ordinary
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides
#24GL
e.l.f.
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Blonde
#25GL
e.l.f.
e.l.f. Cream Glide Lip Liner, Highly-Pigmented Penci
#26GL
La Roche-Posay
La Roche-Posay Cicaplast Balm B5, Barrier Repair Cre
K-beauty holds 17 of 92 named slots (18%)
· 100 rows observed
Walmart#4
#2GL
Good Molecules
Good Molecules Niacinamide Serum - 10% Niacinamide t
#3GL
Good Molecules
Good Molecules Firming Peptide Eye Cream - Formulate
#4GL
e.l.f.
e.l.f. SKIN Holy Hydration! Thirst Burst Drops, Brig
#5GL
CeraVe
CeraVe Skin Renewing Retinol Serum Anti-aging Face S
#6GL
Good Molecules
Good Molecules Discoloration Correcting Serum - Targ
K-beauty holds 2 of 99 named slots (2%)
· 100 rows observed
Target#37
#35GL
Neutrogena
Neutrogena Hydro Boost Water Gel Face Moisturizer fo
#36KR
SUNGBOON EDITOR
SUNGBOON EDITOR Deep Collagen Viral Glass Skin Korea
#37GL
e.l.f.
e.l.f. SKIN Holy Hydration Makeup Melting Cleansing
#38GL
Neutrogena
Neutrogena Makeup Remover Wipes - Ultra Soft Micella
#39·
Prequel
Prequel Half & Half Peptides + Ceramides Fluid Moist
K-beauty holds 16 of 100 named slots (16%)
· 100 rows observed
Adjacency on the same weekly chart — not a quality comparison.
Origin labels come from our brand registry; unclassified brands are left blank and counted in neither side.
Charted products
11 · 2026-W46
4
e.l.f.
Walmart · view on Walmart
—
—
14
e.l.f.
Walmart · view on Walmart
—
—
24
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Blonde | Retractable Precision-Tip Brow Pencil with Grooming Spoolie for Buildable Natural...
Amazon
—
—
25
e.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi- Matte Finish, Vegan & Cruelty-Free
Amazon
—
—
37
e.l.f.
e.l.f. SKIN Holy Hydration Makeup Melting Cleansing Balm
Target
—
—
43
e.l.f.
e.l.f. SKIN Holy Hydration! Daily Moisturizer, 2.5 fl oz
Walmart
—
—
56
e.l.f.
e.l.f. Glow Reviver Melting Lip Balm, Birthday Cake, 0.52 oz
Walmart
—
—
80
e.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan &...
Amazon
—
—
96
e.l.f.
e.l.f. Glow Reviver Lip Oil, Tinted, Hydrating & Non-Sticky, Jam Session | High-Shine Tinted Lip Oil, Hydrating, Infused with Jojoba &...
Amazon
—
—
97
e.l.f.
e.l.f. SKIN Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen, 1.7oz
Walmart
—
—
Ingredients in product names
parsed from product titles
NiacinamideVitamin C
Brands with similar reach
by nearest channel count
BIOHEAL BOH
#38 REACH
BIOHEAL BOH
3 channels · score 39
Korea-only
UNOVE
#39 REACH
UNOVE
3 channels · score 38
Korea-only
Dr.Jart+
#40 REACH
Dr.Jart+
3 channels · score 38
In the US
#41 REACH
BYOMA
3 channels · score 37
In the US
PanOxyl
#42 REACH
PanOxyl
3 channels · score 36
In the US
JUNGSAEMMOOL
#43 REACH
JUNGSAEMMOOL
3 channels · score 35
Korea-only
CeraVe
#44 REACH
CeraVe
3 channels · score 35
In the US
Good Molecules
#46 REACH
Good Molecules
3 channels · score 35
In the US
Work at e.l.f., or covering it?
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Note. "Channel" refers to the top-ranking sample we snapshot each week — not that channel's full catalog.
Absence from our top-ranking sample ≠ not available.
Source. Olive Young Global public ranking API · Shopify public products.json · other channels captured weekly · TikTok Shop · data via Kalodata. Archived by kbeautytmi, 2026-W46.
Source. Olive Young Global public ranking API · Shopify public products.json · other channels captured weekly · TikTok Shop · data via Kalodata. Archived by kbeautytmi, 2026-W46.