rom&nd's official shop took Rakuten's beauty #1 on Oct 24

Rakuten Ichiba ranks individual shop listings, one day at a time. We read its beauty & cosmetics genre daily and name brands only.

A Korean #1

Fact. On Oct 24 the top listing came from rom&nd's official Rakuten shop. Since Oct 2, a Korean brand has been #1 on three days: BIOHEAL BOH on Oct 3, d'Alba on Oct 7 and rom&nd on Oct 24. On the other 20 days #1 went to brands outside our Korean ledger — most often Attenir.

A week with no repeat

Fact. From Oct 19 to Oct 25 (Oct 22 not read) #1 was SK-II, shu uemura, La Roche-Posay, mileda, rom&nd and Attenir — a different brand every day. Anua reached the top 10 on Oct 17 and 18, VT on Oct 23, and d'Alba on Oct 24. Inference. Japan's online beauty #1 is a daily contest among brands' own shops; a Korean brand winning a day is notable, and so is how rarely it happens.

How to read this

Ranks are per shop listing, not brand market share. We name brands only — Rakuten titles carry coupon and price text, so we do not reproduce them. rom&nd's Oct 24 listing had no brand field; we attribute it by the shop, its official store. Daily chart position, not sales.