Non-Korean brands nearly doubled on TikTok Shop's skincare top 100

TikTok Shop's ranking is an estimate of sales from a commercial data provider, not a retailer's own best-seller list. We read it at brand level and keep it on its own axis.

The top barely moved

Fact. epais is #1, then medicube at #2, #3, #4, #5 and #7. tarte is #6, Sungboon #8, Dr.Melaxin #9 and Clinique #10. Last week medicube held #1 and #2; it had been #1 the two weeks before.

Below it, more non-Korean names

Fact. Listings from brands our ledger confirms as non-Korean went from 10 to 19 — Clinique three times, Peter Thomas Roth three, Estée Lauder, EADEM, GOPURE, BASED and DRMTLGY twice each, plus tarte, FORCHICS and CeraVe. Korean-brand listings are at least 65 of 100, against at least 73 last week. Observation. Both counts are floors around a group we couldn't attribute (10 listings this week, 13 last week), so the non-Korean count is the firmer number. Inference. On TikTok Shop the Korean lead is at the very top; the rest of the chart is more contested than the top ten suggests.

How to read this

Estimated sales ranking, brand level, top 100. Korean = brand origin in our ledger. Listings without a readable brand are counted as neither. Not comparable with store best-seller shares.