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Charts › Hero SKU

Hero SKU

The K-beauty products leading each channel type this week — offline retail, online retail and social commerce — with the receipts. Archived weekly.

Viewing the 2026-W38 archive · back to latest →
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Offline retail

45 K-beauty SKUs charting
#2▲4
[Dr. Althea] 345 Relief Cream
#2 on Ulta
#4
[PEACH & LILY] Glass Skin Ginseng Collagen Mask
#4 on Ulta
#5
[Sulwhasoo] Gentle Cleansing Foam 6a Get It Shioped: 92083 68 Get It Shipped: 92083
#5 on Sephora
Sulwhasoo#6
[Sulwhasoo] Sulwhasor Sulwhasoo First Care Activating Serum for Anti-Aging 6a Get It Shipped: 92083
#6 on Sephora
#9▲3
[Anua] Azelaic Acid 10 Hyaluron Redness Soothing Serum
#9 on Ulta
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Online retail · global

662 K-beauty SKUs charting
#1▲4
[MEDIHEAL] Essential Mask Sheet 10ea Set (+1ea) (OY-Exclusive) (7 Options)
#1 on Olive Young Global
#1
[Dr. Althea] 345 Relief Cream
#1 on YesStyle
#1
[medicube] Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45%...
#1 on Amazon
#1
[Neogen] Day-Light Protection Airy Sunscreen
#1 on Soko Glam
#1
[Purito] Oat-in Calming Gel Cream
#1 on Ohlolly
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Social commerce

18 K-beauty SKUs charting
#1
[medicube] [medicube] Smooth & Clear Body Care Set |...
#1 on TikTok Shop
#5
[medicube] [NEW] [medicube] NAD+ EGF Firming Serum | NAD+...
#5 on TikTok Shop
#7
[medicube] [medicube] PDRN Pink Collagen Volume Multi Bal...
#7 on TikTok Shop
#9
[medicube] [medicube] Gatekeeping My Real Age Set | 5-step...
#9 on TikTok Shop
#17
[medicube] [medicube] Affordable Glass Glow Skincare Set |Include...
#17 on TikTok Shop
How this is built. Each channel type's hero SKUs are the highest-ranked K-beauty products across its channels in the 2026-W38 snapshot (best rank kept per product). Offline = Sephora, Ulta, Target, Walmart · Online = OY Global WW/US, YesStyle, Amazon, iHerb and more · Social = TikTok Shop. Some channels don't expose product imagery; those show a brand mark. Rankings are chart presence, not audited sales.