Halo watch · TikTok Shop → Amazon · updated W46
Go big on TikTok Shop, show up on Amazon
Every week we line up TikTok Shop's skincare top 100 against Amazon's best-seller top 100 and ask one plain question: is the brand on both? A top-100 spot already means something on each platform, so we count three things — whether a brand is there, how long it stays, and how high it sits.
On TikTok's list, far more often on Amazon's too
Share of K-beauty brands in TikTok Shop's skincare top 100 that also sat in Amazon's top 100 the same week, by TikTok rank. The grey bar is the comparison: K-beauty brands in Olive Young Korea's top 100 that week but not in TikTok's.
Skin Care is a narrower shelf, so it matches TikTok's skincare chart better. we add a week every Monday.
Being on TikTok's list at all is the big jump: 21% of those brand-weeks were also on Amazon's top 100, against 0.3% for brands hot only in Korea. Within TikTok's list, the share that crosses over is similar across rank bands (24% · 28% · 17%). Where it differs is height: brands from TikTok's top ten sit at a median #1.5 on Amazon, against #51 for those ranked #11–30.
This week's bridge · W46
Each K-beauty brand in TikTok Shop's skincare top 100 (left), joined to its best rank in Amazon's Skin Care top 100 (right). Grey dots never crossed. Hover or tap a line.
5 of 18 crossed. A brand's best-ranked product counts on each side; products don't have to match.
Who stays on both
Every K-beauty brand that reached both top 100s in the weeks we measured — its rank each week. Darker = higher. Dots = not in that top 100.
| Brand | W35 | W40 | W41 | W42 | W43 | W44 | W45 | W46 | |
|---|---|---|---|---|---|---|---|---|---|
| medicube8/8 wks on TikTok · 8/8 on Amazon | TikTok | 4 | 6 | 4 | 1 | 1 | 2 | 1 | 1 |
| Amazon | 1 | 2 | 1 | 1 | 1 | 2 | 2 | 3 | |
| Skin Care | 1 | 2 | 2 | 3 | |||||
| BIODANCE8/8 wks on TikTok · 8/8 on Amazon | TikTok | 44 | 26 | 63 | 51 | 28 | 33 | 31 | 24 |
| Amazon | 8 | 12 | 11 | 5 | 9 | 12 | 16 | 13 | |
| Skin Care | 6 | 7 | 11 | 9 | |||||
| Anua8/8 wks on TikTok · 8/8 on Amazon | TikTok | 76 | 43 | 32 | 37 | 38 | 59 | 55 | 59 |
| Amazon | 56 | 32 | 63 | 12 | 33 | 77 | 48 | 21 | |
| Skin Care | 20 | 44 | 31 | 15 | |||||
| Dr. Althea7/8 wks on TikTok · 8/8 on Amazon | TikTok | 18 | · | 22 | 28 | 26 | 13 | 15 | 18 |
| Amazon | 54 | 65 | 34 | 42 | 51 | 60 | 80 | 56 | |
| Centellian248/8 wks on TikTok · 2/8 on Amazon | TikTok | 54 | 22 | 15 | 57 | 67 | 49 | 37 | 44 |
| Amazon | 94 | · | · | 91 | · | · | · | · | |
| JIYU8/8 wks on TikTok · 1/8 on Amazon | TikTok | 17 | 15 | 20 | 26 | 30 | 35 | 18 | 28 |
| Amazon | · | · | · | 97 | · | · | · | · | |
| Skin Care | 53 | 69 | |||||||
| EQQUALBERRY6/8 wks on TikTok · 1/8 on Amazon | TikTok | 30 | 54 | 21 | 31 | 33 | 75 | · | · |
| Amazon | · | · | · | 65 | · | · | · | · | |
| Skin Care | 67 | 84 | 73 | 72 | |||||
| ILLIYOON4/8 wks on TikTok · 1/8 on Amazon | TikTok | · | · | · | · | 89 | 74 | 72 | 66 |
| Amazon | · | · | · | 55 | · | · | · | · | |
| Skin Care | 86 | 92 | 67 | ||||||
| LANEIGE4/8 wks on TikTok · 1/8 on Amazon | TikTok | · | · | · | 56 | 24 | 25 | 76 | · |
| Amazon | · | · | · | 70 | · | · | · | · | |
| Skin Care | 76 | 69 | 98 | 78 | |||||
| NIDA4/8 wks on TikTok · 1/8 on Amazon | TikTok | 74 | 75 | 98 | · | · | · | 91 | · |
| Amazon | · | · | · | · | · | 85 | · | · |
3 brands held both lists every week we measured: medicube, BIODANCE, Anua. JIYU stayed on TikTok every week but reached Amazon only once.
Staying power
K-beauty brands grouped by how many of the 8 weeks they spent in TikTok's top 100 — and how many of them ever made Amazon's.
Small groups — read as a pattern to watch, not a rule.
Amazon entries & exits
K-beauty brands entering or leaving Amazon's top 100 between back-to-back weeks — with where they stood on TikTok.
- W42Centellian24 entered Amazon at #91TikTok the week before: #15
- W42EQQUALBERRY entered Amazon at #65TikTok the week before: #21
- W42ILLIYOON entered Amazon at #55not on TikTok's top 100 the week before
- W42JIYU entered Amazon at #97TikTok the week before: #20
- W42LANEIGE entered Amazon at #70not on TikTok's top 100 the week before
- W43Centellian24 left Amazon (was #91)still on TikTok at #67
- W43EQQUALBERRY left Amazon (was #65)still on TikTok at #33
- W43ILLIYOON left Amazon (was #55)still on TikTok at #89
- W43JIYU left Amazon (was #97)still on TikTok at #30
- W43LANEIGE left Amazon (was #70)still on TikTok at #24
- W44NIDA entered Amazon at #85not on TikTok's top 100 the week before
- W44Meditherapy left Amazon (was #97)not on TikTok's top 100
- W45Meditherapy entered Amazon at #96not on TikTok's top 100 the week before
- W45NIDA left Amazon (was #85)still on TikTok at #91
W42 followed Amazon's early-October Prime event. JIYU and EQQUALBERRY, both in TikTok's top 30 for weeks, appeared on Amazon that week and were gone the next.
Week by week
K-beauty brands in TikTok's skincare top 100, and how many of them were also in Amazon's top 100 that week.
How we measure
Comparison = K-beauty brands in Olive Young Korea's top 100 but not TikTok's, that also made Amazon's top 100
- Brand level, same week. A brand counts once per week, at its best-ranked product.
- K-beauty only. A brand is K-beauty if our US charts mark it so; global brands sold in Korea are left out of the comparison.
- Only weeks where both charts were freshly captured: W35, W40, W41, W42, W43, W44, W45, W46. Weeks carried over from a previous capture are left out.
- This shows brands that appear together, not that TikTok causes Amazon sales. Amazon ranks hourly sales; TikTok Shop's list is 7-day revenue.
Sources — TikTok Shop US · Skincare · top 100 by 7-day sales (Kalodata) · Amazon US Best Sellers · Beauty & Personal Care · top 100 · Amazon US Best Sellers · Skin Care · top 100 · Olive Young Korea · overall top 100. Built 2026-11-09.